Critical Audit Findings

Google Ads
Comprehensive Audit

Tribe Organics · 3-Year Performance Analysis

$250K+
Wasted Spend Identified
50.4%
Budget Going to Waste
0%
ROAS Improvement (24 months)

Growth Opportunity

+$354K
Additional Annual Revenue Potential
3.5x
Target ROAS (vs current 1.72x)

With 3-5% CTR on Buyer Intent Keywords

Same Budget
$16,562/month
+103%
Revenue Increase
6-9 Mo
To Full Optimization

Documentation

Four comprehensive reports with findings, analysis, and actionable recommendations

Executive Presentation

10-page presentation script for C-Suite and team meetings. Clear, concise summary of findings.

10 pages · 8-10 min read
Executive-level summary
View Presentation

Action Plan

35-page implementation guide with step-by-step instructions, timelines, and success metrics.

35 pages · Week 1 → Quarter 1
$100K+ recovery potential
View Action Plan

Full Report

65-page technical analysis with complete methodology, data, and competitive benchmarking.

65 pages · Deep-dive analysis
Complete data included
View Full Report

Growth Projection

12-month revenue forecast with 3.5x ROAS target and implementation roadmap.

+$354K annual revenue potential
6-9 month timeline
View Growth Projection

Critical Findings

The Problem

$8,347/month wasted on zero-conversion searches

2,785 changes made with zero ROAS improvement

452 wasted terms never excluded as negative keywords

287 product searches with zero conversions—never investigated

The Opportunity

$34,596/year saved in Week 1 (negative keywords)

$65,568/year recovered (conversion funnel fixes)

ROAS 2.5x+ achievable with proper management

$100,000+/year total recovery potential

Download all documents for offline review and team distribution

Google Ads Audit Report · Prepared February 7, 2026